Dec 19, 2012

Barco acquires majority share in Norway’s projectiondesign®


Kortrijk, Belgium, 19 December 2012 – Barco, the Belgium-headquartered global leader in digital visualization, announced today that it has acquired 61% of the shares of projectiondesign®, a Norway-based leader in projection technology, from private equity fund Herkules Capital. The remaining shares of projectiondesign® are held by minority shareholders. The combination of Barco and projectiondesign® creates a market leader in projection solutions for both large- and mid-venue markets. The transaction advances Barco’s strategy to expand into the mid-segment of its target markets and to strengthen its number one position in high-performance projection technology.

Projectiondesign®: state-of-the-art projection technology
Projectiondesign® develops and manufactures compact projectors for a variety of professional markets including training and simulation, visitor attractions (museums, theme parks), scientific visualization, collaboration rooms (Corporate AV) and control rooms. The compact projectors are equipped with high-quality optics, high resolution and LED illumination, and feature quiet operation. The company custom-designs and develops all optics, hardware, software and industrial design for each projector model in-house. Founded in 2001, projectiondesign® is headquartered in Fredrikstad, Norway, and has 17 international offices. Projectiondesign® employs about 200 people and achieved sales of approximately €57 million in 2011.

Increased market share in the mid-venue market
“Projectiondesign® is a very well respected leader for projectors in the below 10k lumens range for professional markets. The company enjoys an enviable reputation for combining innovative technology with leading design,” comments Eric Van Zele, Barco’s CEO and President. “This investment clearly underscores our determination to pursue global growth in all mid-segment markets. With projectiondesign®, we will expand our portfolio to offer state-of-the-art solutions for the Simulation, Virtual Reality and Corporate AV markets as we continue to leverage our global sales coverage and our channels in Asia and Latin America in particular.”


• Complementary product portfolio
Projectiondesign®’s product portfolio of compact, high-quality projectors rounds out Barco’s portfolio of business, large-venue and simulation projectors.

• Complementary technology 
Barco’s focus on 3-chip DLP technology and high-brightness solutions for the large-venue market fits well with the focus of projectiondesign® on developing 1-chip DLP solutions for the mid-venue market.  This collaboration between two industrial players will open up further growth opportunities in the mid-venue market.
 Complementary geographic footprint
Projectiondesign® has a strong presence in Northern Europe while Barco has strong sales coverage in Asia, Latin America and Europe.  By joining forces with projectiondesign®, Barco will also increase its coverage in North America.

• Matching culture and values
Projectiondesign® and Barco share a similar entrepreneurial culture and both companies place high value on innovation and customer satisfaction.

About projectiondesign®
Projectiondesign® is a Norwegian company that designs, manufactures and markets a range of high- performance projectors and supporting systems for professional, business and consumer applications. Among its core markets are high-resolution scientific visualization, visual training and simulation, medical imaging, broadcast and post production, public media and entertainment. Projectiondesign® is located in Fredrikstad, Norway, with representatives in more than 17 offices throughout the world.

About Barco
Barco, a global technology company, designs and develops visualization products for a variety of selected professional markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and Asia Pacific. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with about 3,700 employees worldwide. Barco posted sales of 1.041 billion euro in 2011.

© Copyright 2012 by Barco

Press contacts

Inge Govaerts - Corporate Communications Officer

Inge Govaerts - Corporate Communications Officer

Corporate Communications Officer

+32 56 36 80 52 [email protected]