Carmike Cinemas debuts DreamWorks Animation's "Turbo" in Auro 11.1 by Barco
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The premium cinema trend, featuring giant screens, plush seating, gourmet concessions, and digital 3D projection, is attracting a new breed of moviegoer. This wide array of amenities is helping leading theater owners such as Carmike Cinemas differentiate themselves from the at-home and small screen cinema experience to provide patrons with more value for their entertainment dollar. Immersive 3D audio is emerging as the logical next step in premier cinema, and Carmike Cinemas' Riverstone 15 in Canton, Georgia, is now the region’s first to offer this one-of-a-kind immersive cinema audio with Auro 11.1 by Barco.
Carmike Cinemas will be bringing many of today’s movies to life with Auro 11.1 by Barco, which was recently installed in Carmike’s premium large format “BIGD” auditorium.
“We pride ourselves in offering our patrons a special movie going experience and the new Auro 11.1 by Barco is a unique, immersive sound system that takes cinema entertainment to a whole new level,” comments David Passman, CEO for Carmike Cinemas. “Barco has been a great partner, helping us make the transition from 2D to 3D cinema audio in our premium auditorium an easy one, and also offering excellent support from planning through implementation to ensure our ultimate success.”
Carmike Cinemas will debut its first movie mixed in Auro 11.1, ‘Turbo 3D,’ on July 19th, 2013 at the Riverstone 15 in Canton, GA in the “BIGD” auditorium. Visit www.carmike.com or call 770.720.9520 for show times and more information.