Barco appoints LANG AG as preferred distribution partner for projection and image processing in Germany and Austria

For more than 30 years, LANG AG has been successfully supplying the Pro AV market with premium equipment from the Belgian manufacturer Barco. LANG AG has positioned itself as a full-range supplier, both in the event sector and for the individual requirements of system integration. Since then, LANG AG is also known as a service and training partner, among others for Barco products.

The now concluded agreement, which comes into effect at the beginning of the new year, strengthens the partnership in the product range of image processing, but also expands the cooperation in the range of projection. Both product groups are now ideally positioned to jointly serve the needs of the Pro AV market in Germany and Austria.

This partnership goes beyond the distribution agreement by also encompassing the common goal of innovation and development of a future-proof product portfolio. The focus is on collaboration in bringing the best and most innovative solutions to the market.

Stijn Henderickx, Senior VP EMEA at Barco, is convinced that the partnership will be successful: “We know Lang AG as a global leading service provider for professional video applications who always puts customer focus, innovation and quality at the heart of its operations. This very much radiates with the Barco heritage and spirit. Joining forces is a natural fit. I’m convinced that this new partnership will enable us to strengthen our businesses by delivering the most innovative technologies and superior customer service to the German and Austrian customers.”

"We have always appreciated the strategic cooperation and continuous exchange on the latest developments with Barco. Both companies have always shared the ambition to offer the market qualitative and future-oriented solutions. Now the basis for an even closer partnership has been created, with a clear goal to provide the best possible service to our customers." concludes Peter Mathia, CEO of LANG AG.

About LANG AG

LANG AG is a European wholesaler for the rental and sale of visual presentation equipment and its peripherals. The company has specialized in offering particularly high-quality products to the professional AV market. Thanks to constant research and development as well as clear market proximity, LANG AG is able to offer rental and purchase customers the appropriate products from an extensive portfolio. LANG AG maintains close partnerships with leading manufacturers all over the world. Due to their independence in the market and experienced specialists as contact persons, manufacturers and customers take advantage of the intensive exchange of experience during product development, the design of projects as well as before purchase decisions. Services, also as an official service center for well-known manufacturers, complement sales and round off the range of services offered by LANG AG. At the beginning of 2017, LANG AG founded two independently operating companies in Switzerland and the UK, as well as in Spain in mid-2019. Together with LANG BARANDAY AG in Zurich, LANG UK in London and LANG IBERIA in Barcelona, LANG AG will serve the European market from now on.

Your press contact at LANG AG: marketing@lang-ag.com (+49 2266 4764-480)

About Barco

Barco designs technology to enable bright outcomes around the world. Seeing beyond the image, we develop visualization and collaboration solutions to help you work together, share insights, and wow audiences. Our focus is on three core markets: Enterprise (from meeting, classroom and control rooms to corporate spaces), Healthcare (from the radiology department to the operating room), and Entertainment (from movie theaters to live events and attractions). In 2020, we realized sales of 770 million euro. We have a global team of 3,300 employees, whose passion for technology is captured in 461 granted patents.

For more information, visit us on www.barco.com, follow us on Twitter (@Barco), LinkedIn (Barco), YouTube (BarcoTV), or like us on Facebook (Barco).

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