Ever savored ‘Opera in the cinema’, shouted along with Iron Maiden or supported for your favorite soccer team in a cinema chair? Over the past few years, Kinepolis Group, Belgium’s largest cinema operator, has pulled out all the stops to extend its programming to alternative content, thereby fully deploying the power of digital cinema. Ever since it set its first digital steps, the group has partnered with Barco.

Considered an industry leader, Barco develops user-friendly projectors that ensure razor-sharp images at a favorable cost of ownership. The projectors and their peripherals, like the alternative content switcher, help Kinepolis expand its role from mere cinema to full-blown entertainment theater.