Barco Boosts Australian Distribution Network; Partners with Dicker Data for Wireless Conferencing Solution

Barco is known for its end-consumer targeted partnerships, and Dicker Data, with its over 41 years of experience, will play an important role in Barco’s channel expansion and product strategy enablement. While Barco shares partnerships with AV and IT distributors over the last few years, it is entering into the Unified Communication and Collaboration space with the launch of the innovative solution ClickShare Conference.

As Australian workers gradually return to their office environments, businesses are rapidly recognising the need to digitally enable their physical meeting spaces to bridge the gap between employees in the office and those working remotely. Creating a consistent and unified meeting experience regardless of an employee’s location has been proven to increase productivity, collaboration, morale and engagement.

Barco’s ClickShare Conference simplifies the physical meeting room experience by enabling users to wirelessly connect their device to any video conferencing platform with capabilities to instantly share content. The product removes the need for cabled solutions to share content in a hybrid meeting environment.

According to Claudio Cardile, Managing Director, Barco Australia and New Zealand, “In current times, with a major focus on conferencing solutions, with ClickShare Conference, Barco will now aim to be a key player in the UC&C space and, as Australia’s largest locally owned distributor, Dicker Data is well placed to help Barco achieve competitive advantage across the technology supply chain. By gaining access to new market opportunities through Dicker Data’s vendor portfolio, to meet reseller partner’s evolving needs, we’ll be able to strengthen our channel network.”

“The new partnership reflects our concerted efforts and focuses on reinforcing the channel partners’ ecosystem and our ability to distribute products, across multiple touchpoints in the country. We intend to enable as many organizations as possible, across Australia, to optimize their meeting room productivity and ensure a smooth, seamless collaborative experience for better business outcomes,” he said.

Andrew Upshon, Head of AV at Dicker Data said, “We are pleased to be partnering with Barco and further develop this new wireless conferencing category. The video collaboration market is continuing to grow, and Barco announced the industry’s first wireless conferencing solution in the beginning of this year to enhance both in-room and remote collaboration experience. Their new range of products deliver real world benefits in the meeting room and the ability to use a variety of different video platforms in the same meeting space. We are thrilled to offer our extensive partner network Barco’s BYOM Conferencing solutions with their  and Logitech Video conferencing products together.”

In addition to being a globally recognized leader in the video collaboration market, Barco also has a strategic partnership with Logitech for room devices. As a Logitech room device distributor for Australia, Dicker Data is well positioned to capitalize on BYOM solutions. The synergies between the two products further solidify Dicker Data as the leading destination for Professional AV solutions.

Dicker Data (ASX: DDR) is an Australian-owned and operated, ASX-listed technology hardware, software and cloud distributor with over 41 years of experience. Our sales and presales teams are experienced product specialists who are dedicated to helping you tailor solutions to suit your client’s needs.

As a distributor, we sell exclusively to our valued partner base of over 5,500 resellers. We pride ourselves on developing strong long-term relationships with our customers, and helping them grow. This customer-first approach means we are proactive in engaging with our resellers and allows us to dynamically shift with changing market conditions, in turn helping to increase profitability.

Dicker Data distributes a wide portfolio of products from the world’s leading technology vendors, including Cisco, Citrix, Dell Technologies, Hewlett Packard Enterprise, HP, Lenovo, Microsoft, and other Tier 1 global brands. As the leading Australian distributor for many of these vendors, Dicker Data is dedicated to helping our partners deliver industry-leading solutions built on the world’s best technologies. https://www.dickerdata.com.au/

Barco designs technology to enable bright outcomes around the world. Seeing beyond the image, we develop visualization and collaboration solutions to help you work together, share insights, and wow audiences. Our focus is on three core markets: Enterprise (from meeting, classroom and control rooms to corporate spaces), Healthcare (from the radiology department to the operating room), and Entertainment (from movie theaters to live events and attractions). In 2019, we realized sales of 1.083 billion euro. We have a global team of 3,600 employees, whose passion for technology is captured in 400 granted patents.
For more information, visit us on www.barco.com, follow us on Twitter (@Barco), LinkedIn (Barco), YouTube (BarcoTV), or like us on Facebook (Barco).